PERLINDUNGAN HUKUM KONSUMEN DALAM TRANSAKSI JUAL BELI PELIHARAAN REPTIL SCARA ONLINE DI SURAKARTA

This article aims to examine consumer legal protection, advantages and disadvantages in online buying selling of reptiles this increasingly sophisticated era globalization which is a new lifestyle transactions Surakarta. The research method used normative research, statutory approach, researching protection regulations against selling, then processed analyzed using interpretation argumentation systematically written descriptively. results regarding the consumers Surakarta for experiencing losses. In Law No. 19 2016 Article 28 paragraph 1 losses e-commerce, it only general rule. PP N0 71 2019, principle, business actors can be held accountable, namely contractual, presumption responsibility absolute responsibility. UUPK regulates compensation traditional transactions. buyers has not been specifically regulated. so that government as regulator very urgent take action. reconstruction Number concerning ITE induced RUUPK process still Prolegnas at DPR RI. are because lifestyles/trends, various ease accessing internet applications, fast, practical transaction processes, saving time, energy costs without having visit location send consumer's house. Weaknesses prone fraud, incompatibility animals being sent, stressful conditions, running away, getting sick, dying time delivery. If there default, no clarity certainty